attribution modeling

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e.

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    https://support.google.com
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    http://www.thedrum.com
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    https://thegood.com
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    Attribution Modeling 101 | Yesler
    https://yesler.com
  • An attribution model is the rule, or set of rules, that determines how credit for sales an...
    Attribution modeling overview - Analytics Help - Google Support
    https://support.google.com
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    About attribution models - AdWords Help - Google Support
    https://support.google.com
  • Learn how each model assigns conversion credit.Analytics provides the following default at...
    About the default attribution models - Analytics Help - Google Support
    https://support.google.com
  • 2013年8月12日 - There are few things more complicated in analytics (all analytics, big data ...
    Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ...
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